Moto Rokr EM30 & Sony Ericcson W302 compared by Smape

Smape has compared the Motorola Rokr EM30 & Sony Ericcson W302 in a detailed article.

An important point is that Motorola and Sony Ericsson took different paths on their chase of Nokia 5310. W890 was simplified to a huge extent, dropping its A200 platform in favor of a Sagem ODM-developed platform which is now used in W302. The materials, assembly, audio and misc things – everything was curbed and is distinctly different from the senior model. The continuity is just nominal, which is a very ambiguous step, given that the predecessor model was far from perfection itself, though much better than W880, which didn't even have a FM tuner.

The Americans took a smarter step by keeping EM30 pretty close to E8, which actually is little than a new version of the older handset, coming in different colors. The functional simplifications (memory, navigation wheel) help to drop down the price, so by the beginning of the sales the solutions will sell for roughly the same money. It's extremely important that Motorola preserved the fashion impact and even kept the same materials. This makes the solution the best offer in its class in that aspect.

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Moto Rokr EM30 reviewed by Smape

Smape has reviewed the Motorola Rokr EM30 in a detailed review.

RORK EM30 is quite a different story. That’s the top model in the line, but its actual positioning is that of a mid-end phone. In fact, it’s a simplified version of Motorola ROKR E8 with almost no differences between the two other than a few costly features taken out from the former. These points of difference are to be thoroughly described in the later sections of the article, and now let’s have a general view on the phone’s market positioning.


The luring combination of a relatively low price ($250 in September) and the expensive materials and design which were inherited from the E8 model, an unmatched audio quality, touch buttons serving as player controls – here are the principal selling points of this handset. The E8 model remains a rather expensive offer, that’s a fashion phone which will never be subject to serious price reduction, so the price gap between it and EM30 is going to always keep above $100. On the other hand, by paying an extra $100 the user gets a lot of extra memory, a FastScroll wheel and a more pronounced fashion impact. At that point, the principal differences between the two models come to an end.

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