Smape has reviewed the Motorola Rokr EM30 in a detailed review.
RORK EM30 is quite a different story. That’s the top model in the line, but its actual positioning is that of a mid-end phone. In fact, it’s a simplified version of Motorola ROKR E8 with almost no differences between the two other than a few costly features taken out from the former. These points of difference are to be thoroughly described in the later sections of the article, and now let’s have a general view on the phone’s market positioning.
The luring combination of a relatively low price ($250 in September) and the expensive materials and design which were inherited from the E8 model, an unmatched audio quality, touch buttons serving as player controls – here are the principal selling points of this handset. The E8 model remains a rather expensive offer, that’s a fashion phone which will never be subject to serious price reduction, so the price gap between it and EM30 is going to always keep above $100. On the other hand, by paying an extra $100 the user gets a lot of extra memory, a FastScroll wheel and a more pronounced fashion impact. At that point, the principal differences between the two models come to an end.
