RORK EM30 is quite a different story. That’s the top model in the line, but its actual positioning is that of a mid-end phone. In fact, it’s a simplified version of Motorola ROKR E8 with almost no differences between the two other than a few costly features taken out from the former. These points of difference are to be thoroughly described in the later sections of the article, and now let’s have a general view on the phone’s market positioning.
The luring combination of a relatively low price ($250 in September) and the expensive materials and design which were inherited from the E8 model, an unmatched audio quality, touch buttons serving as player controls – here are the principal selling points of this handset. The E8 model remains a rather expensive offer, that’s a fashion phone which will never be subject to serious price reduction, so the price gap between it and EM30 is going to always keep above $100. On the other hand, by paying an extra $100 the user gets a lot of extra memory, a FastScroll wheel and a more pronounced fashion impact. At that point, the principal differences between the two models come to an end.
Aug312008
Aug
31
2008
Moto Rokr EM30 reviewed by Smape
Smape has reviewed the Motorola Rokr EM30 in a detailed review.
Posted by SG at 3:52 PM under E8, EM30, Mobile Phone, Motorola, Music Phone, Review, Rokr, Smape
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Moto Rokr EM30 reviewed by Smape
2008-08-31T15:52:00-04:00
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