Mahanagar Telephone Nigam (MTNL) is poised to launch Mobile TV next month, signalling just how far the pervading influence of this service is spreading globally. MTNL will initially have 21 channels on their platform.
With Mobile TV, slowly but surely, we are witnessing the mobilization of what was a "lean-back", in-home service, in to a "watch anywhere, anytime" on-demand service. In some countries, as has been the case with simple voice calls, we may well even see the consumption of TV primarily via the mobile (data) medium, rather than via a cable/satellite system.
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